For hundreds of years the more traditional/liturgical churches have celebrated "Advent" as a time of waiting in anticipation and preparation for the celebration of the birth of Christ.
The Twelve Days of Christmas were the great feast time of celebration from Christmas day to Epiphany day (Jan. 6).
Society now moves by a different schedule. For 99.5% of us, we start planning Christmas in October and November, (...sometimes September or earlier!).
By Thanksgiving our plans are set and we begin parties, gift shopping, TV shows, Christmas shows and activities and Family get to gethers.
On Dec. 26, we pack up the decorations and move on to thinking about New Year's activities, year-end sales and a little vacation time, putting all the Christmas thoughts behind us.
The traditional quiet and reflective Advent (the four weeks before Christ eve), is overwhelmed by all the flurry of Christmas. By the time Advent gets to Christmas, there's only one day left, Dec. 24, to tell the story of the birth of Jesus.
To counteract that, we need to recognize that by Thanksgiving, people have their Christmas plans pretty well set and are ready to do things in the "Christmas spirit."
So we need to talk about Christmas - the birth of Jesus and it's profound meaning to us, starting in late in November, even starting now!